Blogging can be a great way to promote your skills and talents as a professional. Many people will actually use their blog as a form of resume in order to enhance job opportunities. As these systems are easy and affordable to maintain, more professionals are using blogs as tools to demonstrate their expertise. What can you do to take your experiences to a new level?
One way to engage the reader and demonstrate your knowledge is by developing “how-to” articles. This will show prospective employers that you know the material and have a working grasp of how it can be used in the real world. It can also denote professionalism and encourage others to explore the blog. If you’re planning on monetizing the website, informative articles such as these are also some of the most effective when generating visitor traffic.
Not only does writing about current events demonstrate that you’re in touch with your field, it can also show your appreciation for expanding your knowledge. For example, writing about new networking equipment and its use in a business environment is beneficial if you’re a network administrator. It’s also an excellent way to help you remember the material at a later date.
Share Your Knowledge
Sharing what you know about your career field can be almost as influential to your blog as educational posts. Similar to “how-to” content, sharing everything you know about the topic shows the extent of your knowledge. It allows employers to discern whether you’ll be a benefit to the company or not. Business owners would rather hire people that are experienced in the position than take the time to train someone.
Answering comments on your blog can help those interested in the material while showing the possible employer that your dedicated to the site. Dedication is an important aspect for any employee and is a sought after trait in today’s competitive world. Few business owners will hire someone who is not committed to performing the job to its fullest.
Social Media Integration
Every time you write a new post for your blog, announce it on social media outlets. Tools such as Buffer or Hootsuite allow you to connect to several social media sites simultaneously. If an employer is interested in your social post, he or she could visit the link to your article.
Keep Personal Beliefs Out of It
Many companies have suffered the repercussions from someone making a statement about a personal belief that offended potential customers. The same thing can happen with a professional blog. You want to keep your own personal politics and views separate from the content. Not everyone will take the material as it was intended, and it could jeopardize landing that perfect career.
Professionals of all kinds, such as Donald Burns, promote themselves online in a variety of ways. From blogs to Internet-based resumes, providing detailed information about your skills and talents can open many possibilities. Show the online community the extent of your knowledge by creating an informative and promotional website.