Offshore outsourcing: face from Hong Kong and China supplier intense cost competition, overseas glasses manufacturer has will focus from move production to create and brand management.
A number of them have brand or registered trademark of foreign, based on the trademark registration agreement includes glasses parts and handle product processing of outsourced production production costs lower in enterprise, thus the greater assets in marketing and brand construction.
Because of this trend, some Hong Kong producers has acquired for fashionable logo and childrens favourite designs, manufactures and sells rimmed the licence. This type of offshore outsourcing trend in Europe and Japan company particularly outstanding.
Downstream expansion: for sales continuous investment marketed global spectacle industry growth. This tactic includes separation and probes in to the investment chance downriver industry chain. Because the development direction, Hong Kong National football league Caps company received a charge of the availability chain network directly, and also to supply the consumer using its items from the important chance. However, the enterprise internal management, logistics system support and business process speeding up of downstream growing strategy is paramount of real success.
Give consideration to create, innovation and quality: to stay competitive, Hong Kong company besides cost control measures outdoors, affixing more importance towards the design, technology innovation and quality management. Hong Kong many large producers happen to be through quality management certification, for example ISO 9000 and/or federation of Hong Kong industries released Q – mark quality authentication. To advertise and enhance Hong Kong glasses, design and quality takes place annually glasses design competition.
ODM and make their own brand development trend: really, the Hong Kong exporters faces the increasing production cost, as greater prices of recycleables, labor wage and prices challenge has completely counterbalance the financial systems of scale and also the positive role. ODM production mode has assisted many Hong Kong company enhanced its added worth of items. Additionally, some companies, like the emerging glasses manufacture Co., LTD and Art optical worldwide holdings limited, further will concentrate on steering under its very own brand – to build up their own brand items to boost their competition.
Landmass business: in China, over 300 million people put on optical wholesale Armani Shades. Thinking about every 3 years a buy cycle, every year 1 billion vice optical portions of market demand is extremely large, these figures don’t include shades consumption.
Some foreign companies seeking cooperation with China chain of risk, although these chain is limited to large metropolitan areas and scale very. In comparison using the friend, some overseas large producers, for example Monster Energy caps group and HAL investment (Asia) Co., LTD. Has through purchases to go in china market. Additionally, some Hong Kong producers have carried out optical items in landmass China retail business and purchasers own-brand items.