For some time, experts have questioned whether social media really has an impact on SEO. In fact, it’s one of the most talked about topics in the search industry. So, is the time you spend on social media for your business really benefiting your SEO efforts? The answer is: yes.
According to Searchmetrics’ 2016 Rebooting Ranking Factors White Paper:
“The correlation between social signals and ranking position is extremely high, and the number of social signals per landing page has remained constant when compared to with the values from last year’s whitepaper. … The top-ranked websites in Google’s rankings displays vastly more social signals than all other pages…. This is primarily due to the overlap between brand websites performing strongly in social networks and being allocated top positions by Google.”
The following information lists four of the many ways social media helps your SEO efforts:
- Potential for Links
Sharing equals opportunity. The more shares on social media you have, the more opportunities for people to stumble across your content and link to it. Consider the company that achieved over 130,000 Facebook shares to a web page, which led it to climb to the #1 spot in rankings. Keep in mind that it isn’t the shares themselves that will help rankings; it is the links that result from those shares. The secret? It’s not as much about the social media platform itself (Twitter, Pinterest or Facebook), it’s about offering consistent, high-quality content.
- Build Your Number of Followers
You can have the next best product or service, but fail miserably before you ever get started. People have to know about it. You have to proactively reach out to people and build an audience. And what better place to do so than social media. Facebook alone has nearly 2 billion users. With its worldwide reach, social media presents the perfect tool to build a web presence. While growing the number of followers can be a slow process, you will be successful as long as you are consistent. You can engage with current and potential followers by posting useful articles, offering helpful tips and providing general discussion items. Above all, make sure you present your brand uniquely and consistently.
- Helps Promotion
“Social media” typically brings to mind Facebook, Twitter and Instagram. However, as the second most-searched search engine, YouTube is a powerful force that shouldn’t be overlooked. It’s true that YouTube search queries have low commercial-intent. Google, on the other hand, brings in all the converting customers. Even so, YouTube can be a valuable tool to positively influence your SEO performance. For example, creating videos that promote your content and brand has the potential to lead to links.
- Locally-Optimized Posts
We tend to think of the world at large when using social media for business. How many people across the globe will see this post and be exposed to your brand. However, social media also provides the perfect opportunity to engage in your local community by sending local-specific authority signals to major search engines. This is accomplished by posting updates of local events your business was involved in. You can also interact with local brands and establishments via social media.
All in all, social media platforms are essential for increasing brand awareness and reaching new consumers. Through high-quality content and backlinks, you can take your SEO efforts to the next level.
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