When you tell someone that you want to open your own restaurant, you’ll likely hear about how one out of every two restaurants fails in its first year. Watching television shows like “Restaurant Impossible” and “Kitchen Nightmares” will only add to your fears because those shows focus on failing bars and restaurants around the country. While some restaurants do fail in their first years or later, others find a high level of success from the day they open. You can make your restaurant a success when you have three things at your disposal.
One reason why some restaurants fail is because those eateries have such extensive menus. While you do not want to serve enough dishes to appeal to each customer who comes through your door, you don’t want to offer so many dishes that you cannot keep up. The more items you have on your menu, the fewer fresher ingredients you can keep on hand. You’ll likely need to use canned or frozen ingredients to keep your costs down. Those ingredients can change the way your food tastes and turn off your guests.
Do not even think of opening a restaurant without first establishing how you want to advertise it. Social media is helpful for many upstarts. You can use Twitter, Instagram, Facebook and other sites to share photos of the dishes on your menu, what your restaurant looks like on the inside and even some of your workers. Those sites are great for sharing promotional deals and discounts too. A solid advertising campaign may include spots on the radio or on local news stations as well as ads on local blogs and in the newspaper.
Cooking in a professional kitchen is quite different from cooking in your home kitchen. A restaurant kitchen needs larger appliances that can handle cooking for a crowd. You’ll want to put up safety signs that tell your workers how to behave and what to do in the kitchen too. Commercial appliances like a Sub Zero refrigerator and freezer can help you stay on task and keep enough food on hand for all your guests. Click here to learn how you can maintain your new Sub Zero appliances and what to do when you need a repair. When you have the right kitchen, a good menu and a solid ad campaign, you can make your new restaurant a success.